recruiting

The Power of LinkedIn

Posted on by Seniye Groff

Almost everyone in the professional world is familiar with and uses LinkedIn (at least I hope so!).  I was recently updating my profile and noticed a few new things I could do and thought I would share.

  1. There is now a headline area.  Oftentimes, it is just a person’s job title, but you can actually write an attention-grabbing line.  If done correctly, a reader can immediately figure out what you are passionate about or where you add value.  Pretty cool.
  2. A background photo can now be added.  So in addition to a profile photo (head shot) you can add a background picture.  Again using this feature, is a great way to tell the recruiter or who ever is viewing your profile, what you are all about or passionate about.
  3. In the experience section, you can add a link to the employer’s site.  This can add credibility.
  4. Make sure you add your volunteer experience (this is not a new feature) but show’s the world you are a well-rounded individual.
  5. Under Interests, there are some features including Pulse, Companies, Slide Share, Online Learning and Groups.  Some of this I am using and some I am still exploring.  It’s pretty robust!

What features of LinkedIn do you use?

How Effective are those Job Boards?

Posted on by Seniye Groff

Someone in my network shared this information with me and since I thought it is pretty valuable, I am sharing it with you. Here are some great tips for getting the best results possible. I hope you will find some helpful information here.

Monthly visitors to job boards:

· Google (search) 170+ million  Note: Optimizing your key words will pay big rewards

· Twitter (search) 43+ million   Note:  Be sure to tweet your jobs

· Indeed.com (search) 22+ million   Note:  The most visited job board

· Monster.com (category/search) 17 million   Note:  A strong paid job board

· CareerBuilder (category/search) 14 million   Note:  A strong paid job board

· SimplyHiried (search) 5 million

· GlassDoor (search) 2 million

Of course, your industry may have specific boards that get more traffic, but this is a great starting point.

To gauge the best way to position your job, talk to your current top performers:

· Where did they look for a job? What job boards did they use?

· What words did they search for in search engines?

· What attracted them to your company? Why did they accept your offer? Why do they keep working there?

· Include this information in the job ad and description. Sell why it’s a great place to work!

· Job ads should be different from the job description. Often, only the top two or three lines of a posting will show in the job board listing, so use those first few lines to entice them to click and look further.

. Most searches are based on job location, so include the location in your job ad and job description.

Focus on job seeker vocabulary rather than your company’s lingo:

· Avoid acronyms they may not understand

· Use generic job titles they might search for rather than your unique title for the job

Look at competitors’ ads for good words (not just in your industry but companies who need same talent you do, Example: if you are looking for a front desk person, look at customer service ads).

Also check LinkedIn Profiles of people you’d like to hire and include words they use in their Profile.

Perform sample searches for the types of jobs you are posting and look at how competitors are presenting similar opportunities, then do a better job than they do.

Use multiple variants of words as keywords if you can add those through your applicant tracking system or careers page:

· accounting job/accountant job

· programming job/programmer job

· front desk job/customer service job/receptionist job

SEO Book Key Word Tool has a free subscription for key word search tool, what words are people searching for, etc. Use those words in your title.
http://tools.seobook.com/keyword-tools/seobook/?goback=%2Egde_2476011_member_207477710