Four Ways to Assess Learning

The February issue of “Chief Learning Officer” had a great article on learning assessment. Learning assessments, in my mind, are often overlooked and undervalued. In numerous projects I am currently working on, no one really wants to get specific on the outcomes. For example, instead of “learn a new system”, how about really diving into the details. For example, the article suggests a few questions such as:

1. “What roles do the participants have and whom do they need to influence?
2. What is a typical scenario in which the participants are having difficulty influencing the other party?
3. What underlying problems may be contributing to this challenge?
4. What organization factors might help or hinder their ability to influence their key stakeholders?
5. How well do participants understand their stakeholder’s needs?”

Thought-provoking questions, similar to above, force you to check your assumptions. Often an obstacle to getting this type of information is time, but data can be gathered by keeping things brief and focused. The authors suggest a few tips to gain an accelerated needs assessment:
“Conduct short, limited conversations rather than lengthy surveys.”
“Prioritize rather than boil the ocean.”
“When identifying a gap, look for pockets of strength.”

Read the complete article to gain more tips and read specific questions to help you gather meaningful data so that recommendations can be based on more than “gut instinct”.

How Effective are those Job Boards?

Someone in my network shared this information with me and since I thought it is pretty valuable, I am sharing it with you. Here are some great tips for getting the best results possible. I hope you will find some helpful information here.

Monthly visitors to job boards:

· Google (search) 170+ million  Note: Optimizing your key words will pay big rewards

· Twitter (search) 43+ million   Note:  Be sure to tweet your jobs

· Indeed.com (search) 22+ million   Note:  The most visited job board

· Monster.com (category/search) 17 million   Note:  A strong paid job board

· CareerBuilder (category/search) 14 million   Note:  A strong paid job board

· SimplyHiried (search) 5 million

· GlassDoor (search) 2 million

Of course, your industry may have specific boards that get more traffic, but this is a great starting point.

To gauge the best way to position your job, talk to your current top performers:

· Where did they look for a job? What job boards did they use?

· What words did they search for in search engines?

· What attracted them to your company? Why did they accept your offer? Why do they keep working there?

· Include this information in the job ad and description. Sell why it’s a great place to work!

· Job ads should be different from the job description. Often, only the top two or three lines of a posting will show in the job board listing, so use those first few lines to entice them to click and look further.

. Most searches are based on job location, so include the location in your job ad and job description.

Focus on job seeker vocabulary rather than your company’s lingo:

· Avoid acronyms they may not understand

· Use generic job titles they might search for rather than your unique title for the job

Look at competitors’ ads for good words (not just in your industry but companies who need same talent you do, Example: if you are looking for a front desk person, look at customer service ads).

Also check LinkedIn Profiles of people you’d like to hire and include words they use in their Profile.

Perform sample searches for the types of jobs you are posting and look at how competitors are presenting similar opportunities, then do a better job than they do.

Use multiple variants of words as keywords if you can add those through your applicant tracking system or careers page:

· accounting job/accountant job

· programming job/programmer job

· front desk job/customer service job/receptionist job

SEO Book Key Word Tool has a free subscription for key word search tool, what words are people searching for, etc. Use those words in your title.
http://tools.seobook.com/keyword-tools/seobook/?goback=%2Egde_2476011_member_207477710

Me Before You

“Me Before You” by Jojo Moyes is a book you will think about even when you are not reading it. The story is so tantalizing and provocative, you will be immersed in Louisa and Will from the very start. Will is a thirty-something thrill-seeker who is handsome, rich and powerful. A freak accident leaves him a quadriplegic. Louisa, a twenty-seven year old, loses her job at the Buttered Bun and is not quite sure what to do next. Louisa gets hired by Will’s mother to be Will’s caretaker. Will is bossy, moody and, at times, down right unfriendly. Louisa likes to stay in her safe cocoon and has no intention of venturing out of her safety zone.

As Louisa and Will get to know each other, they begin to challenge each other’s beliefs. Will wonders if life is worth living, given his current physical state. Louisa wonders why she is not more brave and willing to try new things. “Is ambition a bad thing?”, Will asks Louisa. In turn, Louisa asks Will, “Since life can change so quickly, why not embrace your new normal?”

This is a novel that will suck you in from the first page. It challenges you to question your assumptions and decisions. If life changed so drastically and so suddenly, what would you do?